Copywriting - Crescent Day Tea

Crescent Day is a health and wellness brand based in the UK. Their parent brand is We Are Mind Labs. This brand creates a range of health and wellness products such as guided meditations, meditation apps, and an herbal nighttime tea that helps induce sleep. I was tasked to write copy for the packaging of their nighttime tea. I wrote copy for all the specific tabs and flaps of the box, as well as the tea sachets inside the box. 

Inner Flap Summary: 
Faith and Science in a Cup  
Steep a cup of spirituality and sleep. Here at Crescent Days we blend Islamic traditions and scientific solutions to unlock a healthier you! One sachet to help to sleep the night away. Infused with ingredients mentioned in Islam. Ancient wisdom and soothing flavors to encourage sleep all night long. Stir up your cup and say goodnight to the stars. Stir, Sip, Sleep.

• This whole paragraph is written in rhyme so that is flows when one reads it

• I researched and checked, Steep is letting the tea soak in water to get its full flavor, kind of like how coffee beans are brewed in water. We can make this simpler and put in a whole different line.

• Faith & Science in a Cup is like a generic catchphrase many beverage brands will use. I took “Where faith & science meets” and made it more specific to a beverage. 

Alternate Option: Where Faith and Science Meet. 

Spirituality greets sleep. Here at Crescent Days we blend Islamic traditions and scientific solutions to unlock a healthier you! One sachet to help to sleep the night away. Infused with ingredients mentioned in Islam. Ancient wisdom and soothing flavors to help sleep all night long. Stir up your cup and say goodnight to the stars. Stir, Sip, Sleep.

Short Front Tab: Say Bismillah -> Salaam To Sleep 

2 Side Tabs Options

Faith & Science in a Cup 

Inspired by Islam, Supported by Science

The Sip Between Your Soul And The Stars 

The Soul’s Sip To The Stars

The Taste of Soulful Sleep

A Blend of Faith & Science

Nourish With Science, Flourish With Faith

Inspire the Soul to dream higher

An Alliance of Islam and Science

8 Inside Sachet Tabs Options:

The Taste of Soulful Sleep

Divine Dreams

Solace For Your Soul

Hushed Honey & Divine Dates

Satiate Your Soul

A Sacred Sip

A Blend of Faith & Science

A Sip to the Stars

Invite Sleep Tonight

Invite The Night

Deep Soulful Sleep

Serenity & Spirituality

Sip & Sleep

Blessed With Rest

Invest In Rest

Manifest Rest

Digest & Rest

A Sip To Heal Your Soul

Stir Up Your Cup

Stir Up Faith & Science 

Savor Sweet Dreams

Nourish & Flourish

Sip Sweet Dreams

Steep Spiritual Sleep

Deep Spiritual Sleep

Infusion of Islam & Science

Islamic Infusion, Scientific Solution

The Tea For Dreams

Sit Back & Relax