Threads is the new social media app released by Instagram. The social media platform is Instagram's take on Twitter. You can log in and make an account by using your Instagram login. Your bio and details will sync immediately. Threads allows you to make small posts up to 500 characters. You can attach pictures and video clips. Currently, there are no hashtags and you cannot delete a post once you have made it.
As of right now, the app does not have a discernible algorithm. You feed will be filled with threads by people you follow and random people you do not follow. What does this mean?
This means, there is a great chance for current users to gain exposure and grow a following before Instagram starts applying more strict parameters to Threads.
As a writer who may have had a tougher time breaking out on other platforms, this is your chance to thrive!
Threads is all about having conversations, replying to other users, and engaging in community discourse. People are shedding their over-professional image here for real connection and engagement.
Tips For Growing On Threads As A Writer
Use your first few posts to simply introduce yourself as a writer. Keep your tone light and conversational. The Threads app is all about displaying your personality and not a perfectly curated persona.
It will be tricky to grow at first. The quickest way to gain traction is by commenting on other user's threads. Go ahead and comment on Threads made by other writers. This will slowly start generating traffic towards your profile.
Post engaging content about your niche of writing. If you are a copywriter post digital marketing and personal branding tips. If you are an author, post story-writing tips and share progress about your current book. Just talk about your journey as a writer and engage with others in the comments.
Pair your posts with aesthetically pleasing graphics that follow your brand guidelines such as your brand's color palette, font, and voice. The graphics will help grab attention when users are scrolling through their feeds. To make easy and alluring graphics, use Canva.
Threads is all about getting real with your followers. Post some behind-the-scenes content, such as your work process. You can also post memes and humorous jokes related to your niche.
This is a text-focused app, which means users are on here actively reading. This is a great resource for writer's to leverage and further their career.
To stop a user's scroll, include attention-grabbing hooks at the top of your text. It can be a line that is thought-provoking, witty, funny, etc.
Posting threads is relatively easy and quick. You can post a thread each day, then spend a couple of minutes interacting on threads from other users in your niche.
Stay consistent and promote your threads profile across other social media platforms.
It is not everyday that a new social media app arrives. You can start on a fresh slate, develop your personal branding, and truly foster a community that will help you open more doors of opportunity.
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