A copywriter writes persuasive content that facilitates the marketing goals a brand or business has. This includes writing advertisements, landing pages, product descriptions, social media posts, and marketing emails. Breaking into the copywriting sphere can be tough. Aside from a killer portfolio, offering high-quality services, and building a professional repute amongst clients, there is one more ingredient that contributes heavily to success. That ingredient is personal branding.
What Is Personal Branding?
Personal branding is essentially building up a public persona or identity of yourself for professional use. For example, every brand has a recognizable personality. Huge brands like Apple, Samsung, Chanel, Gucci, etc, all have very distinctive personalities. They have specific color palettes, fonts, brand messages, marketing schemes, and distinct brand voices.
As a copywriter, you want to build your personal brand, so you can stand out and be memorable. You want to turn your services into a business.
How Can You Brand Yourself ?
It truly requires consistency in a few elements. First off, design your logo. There are many free tools where you can design your logo. My most used graphic design tool is Canva.
Create a simple but unique logo. Pick out your brand colors. Keep your color palette at 5 colors maximum. For instance, my color palette is soft pinks, cream whites, light beige, and other complimentary pastels. Your social media posts, official site, and all your graphics will follow your chosen color scheme.
Open up social media accounts. Insert your logo, add in your catchphrase, and start posting content relevant to copywriting and your niche using graphics that follow your branding style guidelines.
I highly recommend opening up a Linkedin account as many clients and businesses can be found there once you have established yourself.
I also recommend opening up an official website for yourself, using your brand guidelines. It will further enhance your authority.
Once the visual aspect of your branding is down, it is time to focus on the message. You have to constantly be posting and talking about the same set of messages. These messages should revolve around your USP (unique selling point). This is where you highlight what sets you and your services apart.
Pick a tone of voice. You can post your content in a friendly tone, a playful tone, a funny tone, witty tone, etc. Identify your targeted audience and mimic their way of speaking in your brand's voice. This way your brand will be more relatable to them. Inject personality into your brand's voice. An overly professional tone can see stiff, robotic, and boring.
Once you select a couple of brand messages, themes, and style of voice, stick to it and use it consistently. Consistency is the backbone of branding.
Finally, determine your content pillars. Content pillars are the main topics you will be posting about. Pick at most 5 content pillars. There are many subtopics under those pillars that you can cover. You will always have enough content ideas, so do not view your pillars as limiting. These pillars simply make it easy for your audience to determine what your brand is about.
So, if you are a copywriter, your pillars can be: writing, digital marketing, SEO strategies, advertising, and branding. These are just some general examples. There are an endless number of subtopics under these pillars that you can post about. Always remember to relate it back to your brand and niche.
Personal Branding Key Elements
In short, to curate your personal brand as a copywriter, focus on brand style guidelines, brand voice, and quality content creation. This will help establish your professional persona and help you in fostering meaningful connections within the industry.
Remember to keep it consistent, connect with your audience, and experiment new ways to market yourself. There is no one-size fits all answer. It is more like a riddle. Keep experimenting with all new techniques you learn and eventually you will have a solid personal brand.
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