Copywriting - The Swim Team Leeds UK

The Swim Team Leeds is a swim school in the UK. They wanted email copy advertising their swimming classes for children. I was tasked to write three emails: an introductory email and two follow up emails. They wanted to emphasize their limited-time promotional offer. The goal was to bring attention to these swimming classes and convert potential clicks to bookings for these classes.

https://www.swimteamleeds.co.uk/

The Swim Team Leeds Copywriting

Email #1:

Dive Into Fun!

Parents, are you looking for a fun and safe way for your child to learn swimming skills? Look no further! 

At The Swim Team, we offer 30 minute swimming lessons for your child (ages 3+). Lessons are given in groups of up to five children with our trained and professional instructors. 

With our lessons, your child will learn swimming techniques with our experienced and dedicated instructors. 

We have locations in Harrogate, Sherburn, Scholes, & Bradford.

Ready to dive into adventure? Make a splash and book fast! Spots are filling up!

With this limited time offer, get 50% off the first month!

Use the promo code SWIM50.

Let's make waves together!

Email #2:

Hey Parents! Don’t miss out on the splish splashy fun! 

Your child can stay active and learn how to swim at our 30 minute lessons at The Swim Team!

30 minutes of safe and effective instruction. Your child can learn life-saving swimming skills!

Just this month, we are offering a limited-time deal! 

Use the promo code SWIM50 to get 50% off your first month! Book now!

Dive into the fun with us!

Email #3:

Calling all little fishes! We are waiting for you!

The Swim Team offers fun and safe 30 min swimming lessons for children (ages 3+).

Swimming is an essential, life-saving skill!

Our limited-time offer is running out! 

Don’t wait. Use the promo code SWIM50 to get 50% off your first month.

Spots are filling up fast! 

Let’s make a splash!